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Client relationships Client relationships

Strengthening the advisor-client connection Strengthening the advisor-client connection

Set the stage

Craft a value statement for your advisory practice

Effectively expressing how you provide value is essential to establishing a foundation of trust and transparency in your client relationships.

One of the best opportunities to articulate your value proposition is during the early stages of your client relationships. A value statement allows you to create a highly personalized description of your advisory practice, which you can use to enhance your early client communication efforts.

Set yourself apart with a compelling mission statement.

  • Explain the value you provide.
  • Describe the unique aspects of your practice.
  • Make it memorable and convincing.
  • Keep it short and to the point.
  • Keep it up to date.

Explain your advisory approach in terms your clients understand.

  • Define how you help clients succeed.
  • List the steps you use to provide advice.

Target your services to your clients' needs.

  • Set expectations for communication with clients.
  • Be specific when describing your review schedule and client call-back policy.
  • Stick to the agreements you make with clients.

Describe your approach to client communications.

  • Set expectations for communication with clients.
  • Be specific when describing your review schedule and client call-back policy.
  • Stick to the agreements you make with clients.

Discuss your advisory fees.

  • Describe your fees in simple terms.
  • Provide a clear explanation of the services you'll provide.
  • Consider giving general pricing during your first meeting and final pricing in a follow-up meeting.
  • Give clients the option to review your fee schedule either before or after your describe your services.

Provide biographies for yourself and key team members.

  • List professional experience, educational background and any industry certifications.
  • Provide brief personal descriptions of yourself and your team members.
  • Consider providing personal information about your family, hobbies and any community involvement.

 

Take action

Print these PDFs to get started on your value statement.

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Commissions, management fees, and expenses all may be associated with investment funds. Investment objectives, risks, fees, expenses, and other important information are contained in the prospectus; please read it before investing. Investment funds are not guaranteed, their values change frequently, and past performance may not be repeated. Vanguard funds are managed by Vanguard Investments Canada Inc. and are available across Canada through registered dealers.

This material is for informational purposes only. This material is not intended to be relied upon as research, investment, or tax advice and is not an implied or express recommendation, offer or solicitation to buy or sell any security or to adopt any particular investment or portfolio strategy. Any views and opinions expressed do not take into account the particular investment objectives, needs, restrictions and circumstances of a specific investor and, thus, should not be used as the basis of any specific investment recommendation. Investors should consult a financial and/or tax advisor for financial and/or tax information applicable to their specific situation.

All investment funds, including those that seek to track an index are subject to risk, including the possible loss of principal. Diversification does not ensure a profit or protect against a loss in a declining market. While the Vanguard ETFs are designed to be as diversified as the original indices they seek to track and can provide greater diversification than an individual investor may achieve independently, any given ETF may not be a diversified investment.

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